The Joneses

The Joneses is a 2009 American film written and directed by Derrick Borte. It stars Demi Moore, David Duchovny, Amber Heard, and Ben Hollingsworth. It premiered at the 2009 Toronto International Film Festival on September 13, 2009. Roadside Attractions later purchased the United States theatrical distribution rights. It had a limited release on April 16, 2010 and was released on DVD amp Bluray On August 10, 2010. It received a theatrical release in Mexico on August 20, 2010.

The team quickly ingratiates itself into the community, slowly shifting from displaying products to recommending them. Soon, local stores and businesses are stocking products based on the Joneses trendsetting styles. However, at the end of the 30day review, Steve discovers that he has the lowest sales numbers of the team, and Kates job is endangered unless he can get his numbers up before the next review in 60 days. Eventually, Steve begins to find a sales tactic that works by playing on the fears of his neighbors and sympathizing with their dull, repetitive, unfulfilled careers. As someone who is frustrated with his job and disconnected from his fake family, Steve turned to their products to keep himself entertained. When he recognizes this same pattern in his neighbors, his sales begin to steadily increase as he starts pitching products as the solution for suburban boredom and generating product buzz through unwitting ropers.The teams dynamics become more complicated when Kate applies herself to the technique as well. Realizing that they can boost sales by perfecting their fake family dynamic to sell the image of a lifestyle, the lines between acting and reality start to break down. Things also get more complicated when Mick finds himself growing closer to an unpopular girl at the high school, Naomi Christine Evangelista, in whom he can confide, while Jenns flirtation with Alex Bayner Robert Pralgo one of the men in the neighborhood raises the suspicions of the neighbors. The teams cover is almost blown at several times once when an old acquaintance of Steves recognizes him at a restaurant, again when Jenns indiscretions nearly expose her real age, and after a party where Mick markets alcohol to minors. ........

Source: Wikipedia